Dr. Prashant S Humnabad

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  DIGITAL MARKETING MODULE 1: INTRODUCTION TO DIGITAL MARKET  Introduction The traditional manner of marketing involved businesses to advertise their products or services on print media, radio and television, business cards, bill boards, and in many other similar ways where Internet or social media websites were not employed for advertising. This had limited customer reachability and scope of driving customers’ buying behaviour. The 21st century has witnessed the developing a web presence in most companies, Internet has opened a gate of vast variety of opportunities for businesses. Moreover, internet usage has more than doubled over the past decade and this shift has massively affected how people purchase products and interact with businesses. Using social networks, one cannot only share a private picture of one’s birthday but also earn customers for one’s business and reach them conveniently. Its development during the 1990s and 2000s, had changed the way brands and businesse...